About Adams Performance

Adams Performance was built on a shared passion for performance and precision by Carl Adams and his son, Coby Adams. With roots in racing and hands-on engineering that go back to the early 1990s, the Adams family has spent decades designing, testing, and refining components that racers and performance enthusiasts can truly rely on. What began as a focus on solving real-world problems at the track evolved into a company dedicated to building lighter, stronger, and more efficient performance parts. Carl Adams brought years of practical racing experience and mechanical insight to the foundation of Adams Performance, while Coby grew up immersed in the world of engines, fabrication, and performance tuning. Today, Coby leads the company with the same principles it was built on: quality workmanship, honest guidance, and products that perform. Since officially launching the business in 2003, Adams Performance has become especially known for its high-performance water pumps and engine components, designed to reduce weight, improve cooling efficiency, and deliver reliable results under demanding conditions. From street-driven sport bikes and dirt bikes to go-karts and micro sprints; every part, engineered towards performing better than standard and every engine built to be the best on track. Based in Mooresville, North Carolina, Adams Performance continues to innovate while staying true to its family-driven roots.